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  • Corentin Ovlaque

Which type of video is best for your business?

There are plenty of distinct kinds of videos out there and part of developing an efficient content marketing strategy is to have a strong knowledge of your purpose before you sit down and produce the video (or any other content). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.


Here’s a breakdown of where you can be using different types of videos.


  1. Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications.

  2. Interviews can help to encourage conversation between sides, or showcase a special guest or influencer. If you are creating videos featuring guest experts, for instance, you can always re-use the audio and market it as a podcast.

  3. Product reviews and demo videos can be created by brand ambassadors in exchange for free products. If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising. Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. So in a sense, it can function like market research.

  4. Live video is the best chance to get up close and personal with your audience, and it works well on social channels in particular. 

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